Content Marketing Case Study - 4 Content Optimization Examples

If you’re a content marketer, keep in mind that it’s not just about creating new content, it’s about maximizing content performance.

You can maximize your content’s performance by making sure your past, current, and future content is search engine optimized.

From my experience as a content creator and consultant I know that search engine optimized content, everything from blog posts to Youtube videos, performs 2x-6x better than content that is not optimized.

Here’s the main benefits of going back & optimizing your existing content:

  1. More Clicks

  2. More Traffic

  3. More Money

Easy to understand why it’d be worth optimizing content, right?

Let’s See Some Case Studies

As a blogger and freelance consultant, I regularly optimize content for both myself and for clients.

Here’s some examples of the type of improvement optimization can make.

1.) More Clicks

Increased Clicks - Content marketing case study

In this screenshot you can see that after optimizing one of our highest-earning pages (on 2018-09-05), the clicks on that page doubled. Then after a second round of optimization (on 2018-10-31), the clicks on the page quadrupled!

And that’s only one page. I’ve gone back and optimized dozens of our highest value pages so far.


2.) More Traffic

Here’s another example of a high-value page I optimized for a client in early August that’s starting to hit 4.5x traffic:

Increased Traffic - Content marketing case study

And you know what more traffic means…more $.

What if your revenue doubled, or tripled, would that be worth hiring a content marketing consultant?

Keep in mind that the actual optimization part is only half the battle.

I first have to analyze all of the different data to determine what content to optimize, and how!


3.) More Money

Whether you want to make more money from your current partners or are interested in exploring new revenue channels, implementing new affiliate partners and optimizing websites for existing affiliate partners are both something I have experience with.

New Revenue Streams

Here’s a new affiliate partner I implemented recently that already has more than 1,800 clicks and a 43% conversion rate!

Implementing New Affiliate Partners - Content marketing case study

Existing Revenue Stream Optimization

And here’s an existing affiliate partner that was making an average of $10/day @ 100 clicks per day:

Affiliate Partner Optimization [Before] - Content marketing case study

After optimizing for this affiliate partner, it is now making an average of $50/day @ 500 clicks per day:

Affiliate Partner Optimization [After] - Content marketing case study

That’s a 5x increase!

I think you get the idea…

It’s worth going back and optimizing your existing content instead of always creating new content.

So how do you optimize content exactly? I’ll personally write an article on that another day. In the mean time, there’s plenty of resources online if you search how to optimize content for SEO.

As a content consultant that specializes in optimization, I can make sure that your content is performing at it’s peak.

If you have any questions about how to do SEO, please let me know in the comments below!