4 Content Marketing Case Studies - SEO Optimization Examples

Content Marketing Case Studies and Optimization Examples

It’s not just about creating new content, it’s about maximizing content performance. We can use search engine optimization (SEO) and conversion rate optimization (CRO) to 2x-6x the traffic to your content and maximize your earnings.

1.) Increased Clicks And Revenue

In this screenshot you can see that after optimizing one of our highest-earning pages (on 2018-09-05), the clicks on that page doubled (2x), then after a second round of optimization, the clicks quadrupled (4x).

Increased Clicks - Content marketing case study

Increased Clicks - Content marketing case study

And that’s only one page. We’ve gone back and optimized dozens of our highest value pages so far and can do the same for you.

Websites withheld for privacy. Reference available upon request.

2.) Increased Traffic

Here’s another example of a high-value page I optimized in early August that’s starting to hit 4.5x traffic:

Increased Traffic - Content marketing case study

Increased Traffic - Content marketing case study

What if your revenue doubled, or tripled, would that be worth hiring a content marketing consultant?

Keep in mind that optimization is only half the battle. I first have to analyze all of the different data to determine what articles to optimize and how.

Affiliate Marketing & Monetization

Whether you want to make more money from your current partners or are interested in exploring new revenue channels, implementing new affiliate partners and optimizing websites for existing affiliate partners are both something I have experience with.

3.) New Revenue Stream Implementation

Here’s a new affiliate partner I implemented recently that already has more than 1,800 clicks and a 43% conversion rate!

Implementing New Affiliate Partners - Content marketing case study

Implementing New Affiliate Partners - Content marketing case study

4.) Existing Revenue Stream Optimization

And here’s an existing affiliate partner that was making an average of $10/day @ 100 clicks per day:

Affiliate Partner Optimization [Before] - Content marketing case study

Affiliate Partner Optimization [Before] - Content marketing case study

After optimizing for this affiliate partner, it is now making an average of $50/day @ 500 clicks per day:

Affiliate Partner Optimization [After] - Content marketing case study

Affiliate Partner Optimization [After] - Content marketing case study

I think you get the idea…it’s worth going back and optimizing your existing content instead of always creating new content.

As a content consultant that specializes in optimization, I can make sure that your content is performing at it’s peak.

If you have any questions about SEO, please let me know in the comments below!