Content Marketing Consultant
Content marketing is like renewable energy ♻️
"Using content to capture organic traffic is like using a dam to control a river, or a windmill to catch wind. For example imagine content marketing as solar panels. The solar panels are your content, the sunshine is search engine traffic, and the electricity produced is conversions.”
I'm Meelad and you’ve just landed on exsplore.com, a blog I created and monetize using content and affiliate marketing.
I've never spent money advertising this site but rather have used inbound marketing strategies like content marketing and SEO to grow my audience to hundreds of thousands of readers and a steady passive income all in about a year while I was working full time in digital marketing.
In 2018 I decided to leave the Silicon Valley tech industry to become a full time content creator and a freelance content marketing consultant because I love creating good content and enjoy teaching people how to use content marketing to grow their business.
Fine-tuned Strategy 🔧
The perfect content strategy to engage your target audience, convert them into customers, and hit your goals
High-Octane Content 🏎
Quality content that ranks well in Google with high click-through rates and above average conversion-rates
Start To Finish 🏁
Whether you need help with one project or multiple projects, my services are flexible and adaptable to your needs
✅ Ready for great results?
Contact Me For A Free Eval
You can call me at 408-800-7418 or send me a message here:
Case Study: Search Engine Optimization (SEO)
It’s not just about creating new content. I like to make sure all the content you already have is optimized first.
In the screenshot above you can see that after optimizing one of my client’s highest-earning pages, the traffic of that page has quadrupled! And that’s only one page. I’ve gone back and SEO optimized dozens of their highest value pages so far.
Is It Worth Hiring A Content Consultant?
Content marketing and SEO is useful for anyone in any industry, but establishing an effective content marketing strategy is not that simple.
Conversion rates are already pretty low for a well running marketing campaign. It varies between businesses and industries but 2-5% is the average conversion rate across many internet marketing campaigns.
So for every 100 people that reach a landing page, 2-5 will convert. Without the right strategy conversion rates could be even lower than that, or non-existent.
I've noticed many companies are creating content on topics that are too broad and the articles are not keyword, SEO, or conversion-rate optimized. There's trial and error involved in the content creation process and it takes time to learn what works and what doesn't.
That's where I come in as your content marketing consultant. I accelerate the time it takes for you to get a successful content campaign up and running. I’ll save you time and money while increasing your bottom line.
Not ready for great results yet?
What’s content marketing Anyways?
It all comes down to this: there’s organic (search engine) traffic actively searching online for products and services in every market. All of that organic traffic is going to go somewhere. If you don't take advantage of it, then your competitors will, or they probably already are.
You can take advantage of organic traffic by using content marketing, which means your leveraging multi-media content to capture and engage the organic traffic of your market with the purpose of leading them towards a sale or conversion.
To understand why content marketing is important, let's first review how a marketing funnel works.
A marketing funnel visualizes the path a customer takes when taking an action, like purchasing a product.
A customer can be anywhere in the funnel at a given time. They might not even be aware that they need what you're selling. Seeing your content can put them in the awareness stage. Or they are already aware, interested, and ready to buy. The decision stage is when they’re comparing the different options like competitor products.
The “action” is the ultimate goal for the user. Whether it’s them purchasing a physical or digital product, or getting them to sign up for a newsletter, they’re going to go down this funnel.
If you're selling a unique product, you want to create broader content that catches people’s attention at the top of the funnel and leads them down from there. If you have an in-demand product with lots of competitors, you want to differentiate yourself with content that clearly explains your value propositions and uses targeted keywords and SEO tactics to capture people lower in the funnel.
Content marketing works because when you provide lots of value and entertainment to someone for free, it helps build a relationship with them that traditional advertising does not. Most people are blind to direct ads these days. When a potential customer goes out of their way to read and engage with content, they feel more like friends with the brand, start to trust you, and are much more inclined to buy from you when they’re ready.
Content marketing and SEO are just a couple methods of inbound marketing and one of many ways you can find new customers. It's one of the most important customer acquisition channels for many of the top companies, which is why content marketing consultants are hired, and for good reason. There's other ways to reach potential clients such as with paid advertising, but with a successful content marketing campaign you will increase organic traffic to your website and inbound leads and sales will follow naturally.
Imagine reducing or eliminating your spend on PPC, it'd be pretty nice, right?
For example, you probably already noticed, but inbound marketing is actually the strategy I'm using on this page you're reading right now. If you're visiting from google, then you might have landed here because you searched for content marketing manager or a related keyword like content marketing contractor.
I choose keywords like creative content consultant and write a page on it because these keywords show that the user has buyer's intent, which means someone searching for keywords like content marketing services or content marketing agency might be low in the sales funnel and may be ready to take action, which in my case would be someone who’s looking to hire a content marketer like me.
Content Marketing Consulting
Content marketing is widely regarded as a great long-term investment for any business. If you'd like help crafting the perfect content strategy for your business, then I'd like to work with you as your content marketing consultant.
As a freelance content marketer, I will show you how powerful content strategy is and will build you the foundation and framework necessary to run a successful content marketing campaign.
If you want to learn how you can leverage the power of inbound marketing to have an unlimited supply of incoming leads and sales, send me a message and I'll be in touch!
I’m a content creator and freelance content marketer with digital marketing experience at high-growth startups in California (Silicon Valley & Silicon Beach). I specialize in running effective inbound marketing initiatives and I’ve established a content marketing consultancy to help businesses understand how to unlock the potential of organic traffic online.
I’m focused on achieving tangible results such as improving keyword rankings, impressions, and click-through-rate; as well as increasing organic visitors, conversions, and revenue.
I can help everyone from bloggers to e-commerce startups, as well as established brands. I’m based in California and split my time between the San Francisco Bay Area and Los Angeles.
Specialties & Services
Multi-media Content Creation
Content Marketing Strategy
Website SEO Optimization
Youtube SEO Optimization
Data Analysis & Audits
Existing Content Optimization
Amazon Affiliate Optimization
Inbound Marketing Strategy
Conversion Rate Optimization
E-commerce & Dropshipping
Content Management Systems like Wordpress, Squarespace, & Shopify
Technical Software/Plug-in Implementations & Troubleshooting
& much more!
1.) I’m Focused on ROI: I will clearly define tangible campaign goals and KPIs
2.) Transparency & Trust: You will 100% know what to expect when working with me
3.) Quality Over Quantity: I only work with select clients and will never take on more work than I can handle